The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been an integral to traditional business and marketing. I've noticed that funnels for Internet business are becoming increasingly well-known.
The truth is that people are eager to know more about this marketing strategy and how they can apply it in their marketing efforts on the internet. Read on to know more about the sales funnel for Internet marketing success.
What is the Sales Funnel?
A marketing funnel does not actually refer to the concept of a funnel. For this marketing concept, "funnel", is used to describe and visualize the entire process of selling. The funnel provides an easy comparison since it permits potential customers to be "Unqualified prospects" on the top and narrower opportunities for sales conversions at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or at the beginning of the funnel. These are the people who might need your services or products, but have not been contacted by you before. After a few sales and promotions you'll have people who have purchased your product or service.
Another reason why a lead-generation funnel concept is so efficient is that it allows you monitor potential customers at various stages in the expanded sales process. It's possible to forecast the number potential customers using the sales funnel by knowing the numbers of prospects who are qualified at each stage of the process.
You can make use of a sales funnel to determine where and how your sales process is succeeding or not, and also if you are not getting enough potential customers. This information will allow you to determine where to focus your efforts and help you achieve your marketing goals. It is used to track and control customers' sales processes.
The Sales Funnel Top - Front - End
The top section of your sales funnel will require the most constant testing and will be the most active. There are virtually endless front-end strategies limited only by your creativity and resources.
The main goal of the front- end is to draw potential customers in and turn them into buyers later in the sales process.
When a prospect opts in or subscribes to the product or service you provide, they are "qualified". This is when the potential customer, also known as an "Unqualified Prospect" is now an "qualified lead. They've taken a step that shows that they may be interested in the product or service you offer.
Your front-end should be able to bring targeted traffic to your site or blog. PPC advertisements, articles for marketing, PPC advertisements, social media like Google+, Twitter and Facebook, YouTube, banners and blogs forums, content posting on forums and marketing are all excellent sources.
There are many methods to "qualify" one of them, the "Unqualified prospect". The most efficient is the squeeze page. Here you can offer something of value that is connected to your service or product that they can obtain for free or at a drastically reduced price in exchange of their email. You can select from reports and newsletters and videos and e-mail courses.
This shows that people are attracted to your sales channel on the front. What about the back end?
The Back-End or Bottom of the Funnel
The back-end (or the bottom) of your sales channel is where the bulk of sales and profits take place. This is where you will find your more expensive products. They all belong to the same niche, but in different formats like audio, video or live interaction.
The main difference concerning the front end and back-end lies in the kind of customer and the cost of the product or service that is being provided.
It's true that only one percent, or 1-2%, from the overall number of folks who enter your front end will finish up at the back end. It's okay, because this small group will be investing much more money.
It is evident that, while front end products and services can cost under $100, back-end items and services are typically priced in the 100s or 1000's. This makes the bottom or back end of the sales funnel the primary source of income for your Internet company, and it's the most reliable and stable part of the sales funnel.
As I mentioned earlier the sales funnel can be as flexible as your imagination and resources permit.
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